The move would put iTunes Radio well ahead of Pandora. Apple's latest move, in particular, looks like it's directly intended to do just this.Īpple is planning to launch iTunes Radio in the U.K., Canada, Australia, New Zealand, and Nordic countries by early 2014, according to Bloomberg. radio listening in September - but Apple's expanding presence in streaming music and the company's existing iTunes infrastructure could snuff out many of Pandora's growth opportunities. Indeed, there's plenty of room for Pandora to grow despite Apple - Pandora accounted for just 7.77% of total U.S. The last we heard from Pandora, the company wasn't concerned about Apple's iTunes Radio. It's worth noting that Pandora's monthly audience metrics seemed unaffected by iTunes Radio in September, with active users continuing to grow, but iTunes Radio wasn't available for more than half of September. Apple announced that iTunes Radio snatched up 11 million unique listeners just five days after the September launch. Since the launch, Apple has only proven its dominating ways.
#PANDORA RADIO HACKED PLUS#
Even worse, Apple is paying more per song to record labels than Pandora plus it will pay them a percentage of ad revenue (a perk Pandora doesn't provide), according to the The Wall Street Journal. Pandora's 72.7 million active listeners paled in comparison to Apple's 575 million iTunes accounts linked to credit cards. Given that it revolutionized the MP3 player market with iPod and launched iTunes - turning it into the world's largest digital music store - Apple knows a few things about music.Įven before Apple's iTunes Radio was officially launched, Apple was already a threat to Pandora. When it comes to music, Apple has considerable power. Though Pandora may have pioneered streaming radio, that's no reason to believe the company can hold its own against Apple. Is there any hope for Pandora at these new highs? Now, Apple is planning to expand internationally.
But even after the iTunes Radio announcement, Pandora's stock continued to soar upwards, gaining about 70% since June. Apple's launch of iTunes Radio put the company squarely in Pandora's playing field.
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